The Heenes were stupid enough to put their family's integrity on the line and completely ruin their son's reputation for the purpose of trying to become famous. They certainly accomplished that. Now people will remember them as those stupid people who ruined their reputation to get a little TV time. Why did they decide to try this stupid trick to gain a little bit of popularity? Why did they ruin their son's reputation for their own good? Maybe they are attention starved, maybe they were trying to get rich quick, maybe they were just selfish parents. Any way you see it, it was a publicity stunt that probably shouldn't have ever lifted off.

Article courtesy of the Toronto Star: http://www.thestar.com/columnists/article/712162--dimanno-balloon-boy-bursts-dad-s-bubble
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